When every team has access to the same AI tools, your advantage will be in knowing what wasn’t said

• Read Time : 7 mins

• Tags
• Consumer Behaviour
• Data Analytics
• Artificial Intelligence
• User experience

Middle India has low trust for a new interface. Here’s how Razorpay, Smartstaff, Meesho, Dehaat and Krazybee are investing in gaining trust. An extract from ‘Winning Middle India: The Story of India’s New-Age Entrepreneurs’, by Bala Srinivasa and T.N. Hari

• Read Time : 5 mins

• Tags
• tech startups
• book extract
• Entrepreneurship
• Middle India
• Consumer Behaviour

September 23, 2020: Manohar Parrikar and a story of watermelons; The FinCEN files; How people decide what to buy; Dating protocols

• Read Time : 4 mins

• Tags
• Work From Home
• Consumer Behaviour
• Jonny Protheroe
• Manohar Parrikar
• FinCEN Files
• Education
• Alistair Rennie

July 22: What the Holocaust can teach us about beauty; should you pay employees based on the locations they work from; the Covid boom

• Read Time : 3 mins

• Tags
• Work From Home
• Consumer Behaviour
• Brian Robertson
• Holacracy
• COVID-19

July 21: The surprising connection between Maggi and Mahabharat; John Lewis on how to get into good trouble; why WFH isn’t new

• Read Time : 3 mins

• Tags
• Work From Home
• Consumer Behaviour
• Andre Agassi
• John Lewis
• David Remnick
• Boris Becker
• Brand loyalty

During a recession, people go out of their way to look good. It may seem counter-intuitive. But it is to retain a semblance of normalcy and that is why sales of lipsticks boom. But things are different now

• Read Time : 3 mins

• Tags
• Consumer Behaviour
• cosmetics industry
• beauty business
• COVID-19

Catch the father-and-son duo Damodar Mall and Harsh Mall on episode 1 of Founding Fuel's new weekly show, Talkin' 'Bout My Generation

• Play Time : 46 mins

• Tags
• Consumer Behaviour
• Millennials
• comfort brands
• COVID-19

That line from the Dire Straits classic Money for Nothing says it well: people facing the uncertainty caused by a pandemic, are turning to familiar, comfort brands. Here’s a view on the phenomena from a millennial in New York, and perspective from his dad in Mumbai

• Read Time : 3 mins
• 1 Comment

• Tags
• Retail
• lockdown
• Consumer Behaviour

The Sholay generation knew how to party over movies with friends. Netflix Party wants to recreate the experience for millennials. Apparently, the crazier the movie, the better it is

• Read Time : 2 mins
• 1 Comment

• Tags
• Consumer Behaviour
• Lockdown
• Hotstar
• Varun Narang
• Netflix Party
• NP
• the future of TV
• Covid-19

The do-learn-do mantra to learn continually

• Read Time : 2 mins

• Tags
• Consumer Behaviour
• continuous learning
• Lifelong Learning
• TikTok
• action learning