Hunting with the hounds
Rahul Sharma has built audacity into Micromax. He wants to take on the might of Xiaomi, Samsung and even Google, in the smartphone market
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New Rules of Business
Brand friend for life
Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
Letter from the Silicon Valley
Don’t comment on the library. Read the books
Should venture capitalists be worried about a bubble? It's not relevant
Rahul Sharma of Micromax on the greatest battle of his life
The co-founder shares the high points of his entrepreneurial journey and his next big, hairy, audacious bet.
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Turning Your Customers into Brand Advocates
There's a smart way to turn customers into your biggest business ambassadors--and that too, without wasting big bucks on advertising.
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